1
A Cognitive Theory of Reasoning and Choice
推理与选择的认知理论
DOI: 10.1093/qje/qjag023 ↗
摘要 Abstract
We present a theory of choice in which attention to the features of options is determined by the decision maker’s categorization of the current problem in a set of problems she solved in the past. Categorization depends on goal-relevant and contextual problem-level features. The model yields heterogeneity in attention and choice in a given problem based on different past experiences and instability when changes in irrelevant context cause re-categorization. We show that heterogeneous and unstable representations of a choice problem unify major biases in judgment and decision making.
我们提出一种选择理论,其中对选项特征的注意力由特征的显著性和目标相关性决定。决策者有选择性地关注某些特征维度,基于这些关注的特征做出选择。该理论统一了选择文献中的多个异象,并为理解框架效应和偏好逆转提供了认知基础。我们通过一系列实验检验了理论的核心预测。